Deus is the result of a group of passionate and dedicated Australian motorcycle enthusiasts, united in their belief that modern motorcycling has been hijacked by marketing forces and their desire to introduce a new generation of rider to that same pure enthusiasm that kick-started their own love. While the sale of motorcycles is at the core of the brand, there is a range of Deus clothing and luggage as well as a range of items which feature timeless design and reflect the Deus culture.