It’s about love, love for sneakers and its culture. That’s what Enterprise Japan wants to bring into the game. We are the generation that took off with Michael, the one that scraped their knees imitating Tony, the one that wrote their name on the walls but also the one that ran with Forrest, that lost her voice singing with Kanye and that took a step into the future with Virgil. Sneakers are a cross-generational symbol that represent a culture shared by many different people around the world. Enterprise Japan rides its values to offer a vision that respect this historic and social heritage but, at the same time, proposes something exciting and original. That’s what its collections are: made by sneaker-lovers to people who love sneakers, no matter who they are, as we live on the same planet and our passion links us to each other. WE ARE ONE.