Pepe Jeans London was born on the iconic streets of Portobello Road in 1973. Today, 45 years later, the brand remains devoted to its initial pledge to create the most exciting denim-led fashion on the planet. The diversity and unique eclecticism that London offers with its extraordinary melting pot of cultures are a continuous source of inspiration for Pepe Jeans. The brands creative output has been naturally elevated and heightened by this, giving collections of denim, womenswear, menswear and junior that are continuing to push the boundaries of the brand.