Roy Roger’s is an Italian denim brand founded in 1952 by Fratelli Bacci. Known for its high-quality craftsmanship, the brand was among the first to introduce denim to Italy. Roy Roger’s jeans are distinguished by signature details like zippers on back pockets and a logo patch on the right rear pocket. Over the years, the brand has expanded into a full lifestyle collection, blending heritage aesthetics with contemporary fashion. With a strong focus on Made in Italy production, Roy Roger’s continues to innovate while honoring its vintage roots, making it a staple for denim enthusiasts worldwide.